Retail Leads

The Gentlemen's Approach



The Gentlemen’s Approach partnered with Wellington Marketing Limited as a start up. The Wellington Marketing Team designed an Organic and Paid Search solution to increase their volume of leads significantly.

  • Driving both Google maps listings as well as organic listings.
  • Driving Online Paid Advertising Leads – Google Adwords.
  • Targeting Wellington wide suburbs.
  • Targeting a number of services.
  • Website rebuild for mobile and lead generation.
  • A content strategy and optimisation plan.
  • Competitor research.
  • Review of technical SEO elements of their site to drive long tail SEO opportunities.
  • SEO consulting.
  • Drive higher volumes of leads to the Gentlemen’s Approach Business.


  • Top Rankings in one of the most competitive SEO verticals.
  • Increased Revenue of the Gentlemen’s Approach business has increased significantly using an SEO & Digital Marketing strategy.
  • First Page Rank for ‘Barbers Wellington’, ‘mens haircuts wellington’, ‘barbershop wellington’, ‘mens shaving wellington’, ‘mens grooming wellington’ and more.
  • 4+ leads per day.
Tradesman Search MarketingBusiness Startup Leads